Christmas spirit: Selfridges window displays

So last week I started my new (temporary) job at Forever 21 on Oxford St. As it was my first week I kept finding myself turning up very early!! One day I turned up at 8am and thought I would go and have a good look at the Selfridges window displays. I had briefly walked past them but it was the perfect time to have a glimpse and to take pictures as Oxford St was deserted!

Look at all those Quality Street. It is definitely Christmas time!

 Once again Selfridges have out done themselves and created a range of beautiful and creative windows-they definitely show the other department stores how it is done! My favourite part of the window displays has to be the corner window entitled 'The Anya Hindmarch all I ever wanted'. I'm not too sure how much input Anya had herself but she must be so proud-from an abundance of quality street to little toy trains and stunning Anya Hindmarch bags the window is a work of art!

Christmas is such an exciting time of the year, especially for children. This window display shows a more playful side of christmas as children received their presents  Love the Harry Potter style shades kids!

Wouldn't mind an iPad for christmas..... Please Santa!

 Selfridges has a vast amount of space which makes each window a great canvas of opportunity. Visual Merchandising is an art form and Selfridges excel in every way, I really can't fault them. If I was a tourist walking past or somebody not aware of Selfridges these beautifully displays would definately bring me in.

This has to be the cutest of the window displays-teddy bear picnic. I wouldn't say it was exactly traditional but I like it..

Agent Provocateur sleigh.... 

Selfridges take on Santa's sleigh. Santa in a giant stiletto!

So if you haven't found yourself in the christmassy mood yet then I hope this post has helped!

If you live in London I would definitely reccomend a visit to Oxford St at the moment, the atmosphere is so christmassy and the lights are stunning!!

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"I went to London to buy a heat magazine....."

I spent the day in London yesterday, it was nice to get out of Southampton for a day and visit the big smoke! :)

To start off with I had an interview at Schon! Magazine for Journalist/Copywriter at their head office in South London. I was nervous but fingers crossed it went well. I then went to Oxford Street to take pictures of shop window displays for an article featuring visual merchandising, Jonathan Baker for Third Floor Publication. Followed by a short trip to Camden market with my boyfriend and a theatre visit at Matilda in the evening. 

Oxford Street.

Selfridges window display. April 2012

I love this French Connection window display, April 2012.

Selfridges infuses the use of technology with this window display, April 2012.

Ireland xo

Another Selfridges window, April 2012

Creepers at Camden

Camden town

Matilda :)

Me at Matilda :)

James at Matilda :)

A day in London...

The view of Oxford Street on the 6th level of London College of Fashion

I spent the day in London on Wednesday, I had a very busy day. I started off with dropping clothes off from an editorial to The National Costume hire, then I headed to Oxford Street which is always a bad move for my bank balance. I had an interview planned with Jonathan Baker, course director of visual merchandising and the writer of inspiration VM blog www.retailstorewindows.com. I thought in preperation I would have a walk and get inspired by some of the shop windows.

Simple yet eye-catching. Topshop, Oxford Circus

Topman, Oxford Circus

More simple windows from Topshop, Oxford Circus

Zara, Oxford Street. Interesting and eye-catching window display

Selfridges, Oxford Street

More eye-catching window displays at Selfridges.

One of the more boring window displays at Selfridges at the moment, but still elegant and simple