Quirky detailing, playful embellishments and stand out patterns are what gives Marc by Marc Jacobs that fun youthful edge. Appealing to those looking to make a statement with their outfit choices whilst building a wardrobe of overstated designer pieces. For the SS15 Campaign Marc put traditional methods aside for the second time and cast his models from straight from his phone through social media app, Instagram!
To enter with the chance of taking part in the photo shoot, you had to upload your style shot with #castmemarc. Oh & then you need to actually stand out, out of the 100,000+ images that were uploaded. In the end 11 models were chosen from around the world, including; London, America, Switzerland and South Korea. Take a look at the full campaign on Models.com