PRADA SPRING/SUMMER 2012 WOMEN'S ADVERTISING CAMPAIGN

Brands seem to be focusing alot more on fashion films more recently. But what makes a good fashion film? It isn't just about showcasing the clothing collections, a strong concept and imaginative soundtrack is key. Here is the latest fashion film from fashion house 'Prada' and I love it. Starting off relatively elegant and relaxed a change of music sets the scene for the rest of the film.Enjoy!


K xo