Monday, 11 February 2013

Missoni S/S 2013 Campaign

Despite having deep rooted family issues after Vittorio Missoni (Marketing Director and son) and wife went missing after NYE on Los Roques, the company have still managed to put together a brilliant Spring/Summer Campaign for their 60th Anniversary. Shot by the one and only Alasdair Mclellan the campaign shows that the family run company can do so much more than striped knitwear.

The campaign comes at a sad time as the Missoni family are eagerly awaiting news in regards to their son Vittorio Missoni, who's plane mysteriously disappeared soon after take off on the 4th of January 2012. Celebrating the 60th Anniversary of the Italian brand will be very hard without Vittorio but I wish them all the best in the search for him and his wife. Despite the family issues the Missoni family have to power on through to make the Missoni brand something to be proud of, and this Spring/Summer campaign showcasing works from past and present is just what they need.

Photography: Alasdair McLellan // Make Up Artist: Petros Petrohilos // Set Design: Max Bellhouse

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