Design by Numbers is the brainchild of BA (Hons) Fashion Graphics graduate, Georgina Marmoy. The exclusive t-shirt brand creates collections based on events throughout the year. For her first collection Georgina focused on the supposed end of the world in 2012. Georgina studied at Southampton Solent University and in her final year was chosen, along with 19 others to take part in an entrepreneurial course. This helped to teach Georgina important skills needing in the setting up and running of a business, from book keeping to marketing. Georgina spoke to me about her 2012 Collection and the future of Design by Numbers.
Tell me a bit about Design by numbers, where did you get the idea?
I’ve always wanted to run my own business, when I was younger I used to make my own t-shirts with iron-on paper. My brand is based on a yearly collection, where I research into an event each year and base my collection around it, for example this year (for 2012) my collection is inspired my theories
relating to the end of the world.
How do you translate your inspirations in your work?
Well, I wanted something abstract, so based on the theory I tested out different techniques in order to get a similar effect, for example my ‘Ice Age’ t-shirt is pictures of crystals that look similar to an ice cube!
"IT IS RUMOURED THAT THE SUN WILL PRODUCE LETHAL ERUPTIONS OF SOLAR FLARES, TURNING UP THE HEAT ON EARTH AND UNLEASHING STORMS STRONG ENOUGH TO FRY THE PLANET! SCARY STUFF!”
What does fashion mean to you?
Fashion is very personal to everyone; it’s about being comfortable in your own skin and having your own style. You should wear what you like and what makes you feel confident, something that’s fun! Life is too short!
At the moment your collection is based on unisex t-shirts, do you have any plans to widen your range?
I do, I’m looking to create different sizes within the t-shirts and expanding the number of t-shirts within my collection. You may see other clothing items being launched,watch this space!
Did you design the prints for the t-shirts yourself? Talk us through the process.
I did, everything you see within this business is designed by me, the graphics, packaging, everything! It begun by photo taking and experimenting (I was freezing marbles in Ice for one t-shirt!) to then experimenting on Photoshop to get the perfect print. This was then placed on a template which was sent to print full bleed in America. The pockets were then designed by illustrating an aspect of the theory, before they were sewn on the printed t-shirts!
Out of your t-shirts my favorite design is the ‘Solar Flare’t-shirt, what is the theory behind this?
It’s a gorgeous summer colour! It’s rumored that the sun will produce lethal eruptions of solar flares,turning up the heat on earth and unleashing storms strong enough to fry the planet! Scary stuff!
What does the rest of 2012 hold for Design by Numbers?
Well hopefully the beginning of a successful business and not the end of the world! Just working on Design by Numbers, graduating and becoming a working grown-up and beginning the 2013 designs!